Saudi Arabia's Personal Data Protection Law (PDPL) sets clear rules for any business that collects customer data or sends marketing messages. If you run WhatsApp campaigns, compliance isn't optional — it's how you avoid fines and protect your brand's reputation.
Principle one: explicit consent. You may not send marketing messages to any number without clear, prior consent from its owner. Implied consent, or lists bought from unknown sources, expose you to liability. Build your list from customers who genuinely opted in — via a form, an opt-in message, or direct engagement on WhatsApp.
Principle two: specified purpose. Collect data for a stated purpose and don't reuse it for another without fresh consent. If a customer gave you their number to confirm an order, that does not automatically mean they consented to promotional campaigns.
Principle three: the right to withdraw. Every marketing message must let the customer unsubscribe easily. On WhatsApp, offer a clear stop keyword (such as "STOP") and honor it immediately. Keeping a record of consents and withdrawals is your first line of defense against any complaint.
In practice: log every consent (when, how, and from which source), map your marketing messages to the correct Meta category (marketing), and clearly separate service messages from promotional ones. Meta's own policy requires documented consent, so PDPL compliance also protects your number's standing on WhatsApp.
Yexa Pro helps you apply all of this: consent logging, opt-in/opt-out list management, and mapping campaigns to official Meta categories — so your campaigns stay compliant and safe. This article is guidance, not legal advice; consult your legal counsel for specific cases.