Average cart abandonment in e-commerce exceeds 70%. WhatsApp is ideal for recovery: higher open rates than email and instant customer replies.
Message 1 (after 1 hour — utility): "Hi {{1}}, your cart at {{2}} is still saved. Complete checkout: {{3}}." No discount — just a friendly nudge.
Message 2 (after 24 hours — utility or marketing per policy): "{{1}}, your items are still available. Need help with payment or shipping?" Add a direct support link if needed.
Message 3 (after 48–72 hours — marketing with opt-in): "{{1}}% off your pending order until {{2}}. Code: {{3}}." Use only for customers who opted into marketing.
Connect your store (Salla, Zid, Shopify, WooCommerce) via webhook: on `checkout.abandoned` create a contact and enroll the sequence automatically in Yexa Pro.
Measure: recovery rate, revenue per message, and complaint rate. Stop the sequence as soon as the order completes. GCC teams running this model often hit 15–20% recovery within two months.