WhatsApp marketing on the official platform.
Campaigns sent through the official WhatsApp Business Platform on Meta-approved templates — tag-based audiences, a known cost before you send, and delivery and read results you can measure.
Why WhatsApp is the strongest channel in the region
WhatsApp read rates aren't comparable to email: your message lands on the same screen the customer uses to talk to family and friends. That is exactly why it's powerful, and exactly why it's risky — an unwanted WhatsApp message costs you the customer and the number.
So effective WhatsApp marketing isn't about sending more, it's about sending more precisely: to people who opted in, with a message they expect, at a moment that makes sense. Brands that respected that got engagement rates no other channel matched.
Yexa Pro is a WhatsApp marketing platform built on Meta's official WhatsApp Business Platform: every campaign goes out on a reviewed template, every message has a delivery record — and your number stays protected because it operates inside the rules rather than around them.
Plainly: what this platform will not do
We say this early because it saves your time: we don't offer bulk sending to purchased or scraped numbers, no way around template review, and no tool for blasting "thousands of messages with no limits". Anyone selling you that is selling you a number that will be rate-limited and then banned by Meta.
What we do offer is the path that works and keeps working: explicit opt-in lists, approved templates, correct message categorisation (marketing versus utility), and a respected unsubscribe option — the things that keep your number's quality rating high, and therefore keep your messages arriving.
The practical result: fewer campaigns with higher conversion, and a number that still works a year from now.
What a WhatsApp campaign actually needs
Meta-approved templates
Author the template in Arabic and English with variables and buttons, submit for review, and see approval or the rejection reason before the campaign.
Tag-based audiences
Build the audience from tags, customer state, and past behaviour — instead of sending the same message to everyone.
Managed batch sending
Campaigns go out through queues at a rate that respects your number's Meta limits, with automatic retries on transient failures.
Cost known before you send
An estimate of the campaign's official Meta fees before you confirm, and a record of actual consumption after.
Per-message delivery and reads
Sent, delivered, read, or failed with Meta's error reason — no guessing about campaign results.
Follow-up automation
Repliers get tagged and routed automatically; non-responders enter a different flow. A campaign starts a conversation, it doesn't end one.
Replies land in the team inbox
Every reply becomes a conversation with an owner, so no opportunity dies because a message arrived unattended.
Measure results, not impressions
Delivery, read, and reply rates per campaign, template, and audience — with campaigns compared against each other.
How to build a campaign properly
Build an opt-in list
Collect numbers from your site form, a "message us" button, or Click-to-WhatsApp ads — always with clear consent to receive your messages.
Segment the audience
Use tags to decide who specifically deserves this message: customers of one store, past buyers, people who enquired but didn't buy.
Get the template approved
Write a clear message with an explicit value and one action button, and submit it for Meta review well before the campaign date.
Send and measure
Launch, watch delivery, read, and reply rates live, and compare them against your previous campaign.
Follow up with the interested
Repliers move into an automation flow or straight to an agent. A successful campaign is measured in sales, not messages sent.
Campaigns that actually work
New product launch
Tell existing customers first with early access — higher conversion than any cold audience.
Seasonal offer
Gulf season campaigns (Ramadan, National Day, White Friday) to audiences segmented by past purchase.
Win back dormant customers
A message to people who haven't bought in a while, with a concrete reason to return rather than a blanket discount.
Abandoned cart
A store-linked reminder for anyone who didn't finish checkout — one of the highest-return flows there is.
Review requests
A post-delivery message that collects the rating or review you use in your marketing.
Event or webinar invites
Invitation, RSVP, and a reminder before the session, all in the same thread.
What WhatsApp marketing costs
Cost has two layers: the monthly platform subscription, plus the conversation fees Meta sets per country and category. Marketing messages sit in their own category at a higher rate than utility messages — deliberately, to keep unwanted messaging down.
We pass Meta's fees through at official rates with no markup, drawn from a wallet inside your account. Before confirming any campaign you see an estimate based on audience size and country.
Which makes precise segmentation a financial decision, not just a marketing one: messaging a thousand interested customers is cheaper and converts better than messaging ten thousand unsorted numbers.
WhatsApp versus other marketing channels
| Dimension | WhatsApp marketing | SMS | ||
|---|---|---|---|---|
| Typical read rate | Very high | Low | Medium | |
| Two-way conversation | ✓ Full | Limited | — | |
| Media & buttons | ✓ | ✓ | Text only | |
| Requires opt-in | ✓ Mandatory | ✓ | ✓ | |
| Requires approved template | ✓ For initiated messages | — | — | |
| Cost per message | Meta rate card | Very low | Medium | |
| Best for | Offers, follow-up, conversion | Long-form and newsletters | Short alerts |
What's different about campaigns here
On official infrastructure
Meta's WhatsApp Business Platform end to end — no unauthorised bridge putting your number at risk.
Native Arabic and RTL
Write and preview Arabic templates exactly as the customer will see them, not in a mirrored English UI.
Number quality protection
The platform blocks sends that aren't permitted and surfaces your quality rating and current limits.
Connected to your store
Salla, Zid, Shopify, and WooCommerce — so campaigns know who bought and who abandoned a cart.