WhatsApp open rates hinge on the first two lines: template name and preview text. Templates that read like a personal service message — not a generic ad — consistently outperform in GCC team tests.
Template one: booking confirmation (utility). "Hi {{1}}, your appointment on {{2}} at {{3}} is confirmed. Reply EDIT to reschedule." Works well for clinics and salons because customers expect it.
Template two: order update (utility). "Order #{{1}} is on the way — ETA {{2}}. Track: {{3}}." For e-commerce it cuts "where is my order?" tickets and builds trust.
Template three: payment reminder (utility). "Reminder: invoice {{1}} for {{2}} is due {{3}}. Pay here: {{4}}." Keep the tone neutral — no aggressive pressure.
Template four: limited offer (marketing). "{{1}}, {{2}}% off {{3}} until {{4}}. Code: {{5}}." Name the customer and product clearly — personalization drives taps.
Template five: real estate follow-up (marketing or utility depending on copy). "Thanks for visiting {{1}}. Want a second viewing or a PDF brochure?" Converts inquiries into appointments.
General tips: A/B test one paragraph, avoid emoji overload, and map each template to the correct Meta category. In Yexa Pro you manage templates from one dashboard with status and rejection tracking.