Yexa Pro vs 360dialog.

Two fundamentally different models

360dialog is one of the best-known WhatsApp Cloud API access providers: a flat monthly fee per number, with Meta's conversation fees passed through at cost. But they don't ship an inbox, a CRM, or a campaign builder — the model assumes you bring your own tool or use one of their partners.

That's an excellent model if you already run a CRM or an internal platform you simply want connected to WhatsApp, or if you're an agency building the solution for clients. You pay for the pipe only, and it's about the cheapest pipe on the market.

Yexa Pro is the inverse: one subscription that includes official API access plus the whole product — team inbox, CRM, automation, campaigns, reporting, and integrations. We also pass Meta's fees through at official rates with no markup.

When 360dialog suits you better

If you have a technical team and a tool that just needs connecting, paying an access fee beats paying for a platform whose features you'd half-use. That's a rational choice and we won't argue with it.

The same holds if you operate mainly in Europe, Latin America, or India, where their partner network is stronger — local partners and support there are a genuine advantage.

When Yexa Pro suits you better

If sales and support agents need to start working tomorrow in an Arabic interface, API access alone isn't enough — you'd have to build or buy the application layer, and that is the real cost.

And if your market is Saudi Arabia, the Gulf, and Egypt: Salla and Zid integrations are ready, EGP checkout via Kashier is available, and support speaks Arabic through Meta verification and template review — details a global access provider doesn't cover.